4 questions to Alexandra Palt
L'Oréal has a long history in sustainable development and commitments for societal improvments and now we want to go a step further.
Step further for many reasons because it's part of the role of a company today and we’re convinced that we can have a positive impact on society and on environment also because we have big objectives, big business objectives that come together with a lot of responsibilities. And because we think it's really the future of how we should do business. So we decided to make commitments for 2020, which are called "Sharing beauty with all" and which will enable us to really transform our business to take better into account environmental and social preoccupations.
"Sharing beauty with all" commitments of l'Oréal are reflecting our all value chain so we have commitments on sustainably innovation which is in the beginning of our product is research and innovation so, we will continue to innovate sustainably, we will produce sustainably by having taken commitments to reduce our environmental footprint by 60% until 2020, and we are very much taking this to a new step of development which is the sustainable concenption part, living sustainably how can we encourage our consumer to make sustainable lifestyle choices and what we think is that we need to make it easy and desirable for the consumer to make sustainable lifestyle choices and we will do this by making available products, very sustainable products picture still as desirable and aspirational as beauty products have to be for the consumer.
At l'Oréal, we have different examples, Garnier tried for a long time now to raise in the mind’s consumers on how to have recycling behaviours.
We have another brand like biotherm, they're taking into account their water footprint and try to raise in the mind’s consumers about water footprint and also revisiting its own formular to have more positive water footprint.
Consumers and stakeholders can expect from L'Oréal that we will be a…