Transporte: distribución 100% eléctrica

L’Oréal Luxe abastece sus 400 puntos de venta de París mediante una flota de camiones 100% eléctricos, una jugada que ha permitido reducir las emisiones de CO2 en un 17% el primer año.

100 % electric delivery

Manufacturing and distributing products while respecting people and the environment is an essential part of the Sustainable Development vision at L’Oréal.  

L’Oréal llevaba ya muchos años buscando la manera de aplicar una política de transporte 100% eléctrica en Francia para conseguir el objetivo de “Cero emisiones de CO2”. El problema era encontrar el modo de hacerlo garantizando a la vez un transporte de calidad, seguro y respetuoso con el medio ambiente: tres limitaciones que parecían descartar a todos los proveedores del mercado.

“En 2010 descubrimos Deret, una red de distribución fiable y completamente eléctrica con capacidad para realizar la distribución a nuestros 400 puntos de venta en París”, explica Frederic Lagacherie, Director del centro de distribución de L’Oréal en Francia.

“Desde agosto de 2010, Deret recoge todos los productos en Orleans y los transporta hasta el centro de distribución de Gennevilliers, desde donde se reparten en camiones eléctricos. En lugar de la reducción del 5% en las emisiones de CO2 que se había fijado como objetivo, L’Oréal consiguió un 17% menos desde el primer año”.

Frédéric LAGACHERIE, Director of the L’Oréal Luxe Logistics Center in France

Frédéric LAGACHERIE, Director of the L’Oréal Luxe Logistics Center in France

Charles Allart, Transportation Coordinator, L’Oréal France – L’Oréal Luxury Products, France: 
“L’Oréal is always looking for new, lasting solutions in its distribution strategy. Deret offered three advantages. One, they were the first network to use 100% electric trucks for delivery. Two, there was an obvious geographic proximity to the Ingré site. And three, they were familiar with the cosmetic world, notably through the work that they do with one of L’Oréal’s important clients, Sephora. Following our initial meeting in March 2010, things moved rather quickly, with the first deliveries taking place in August of the same year. We hope that this project – and this initiative – will serve as an example, particularly for the group’s other divisions, both in France and abroad.”

Jean-Luc Fournier, Head of Communication, Deret: 
“L’Oréal and Deret share common values – each at its own level – of good corporate citizenship and, especially, environmental responsibility. Deret has put a network into place covering all of France, with over fifty electric vehicles, the big advantage of which is the absence of CO2 or any other pollutant. And of course the noise pollution is greatly reduced…”

Frédéric Lagacherie, Director of the Center for Logistics, L’Oréal Luxury Products, France: 
“Our subsidiary has always put a lot of effort into researching transportation solutions which minimize our impact on the environment. For this reason, we put electric vehicle delivery into place several years ago for three arrondissements in Paris. Based on this experience, our requirements regarding transportation have always rested on three cornerstones: one, the ability to offer real solutions for sustainable development; two, the guarantee of safety for our delicate cargo; and three, the assurance of a perfect delivery.”

Xavier Vey, Managing Director - L’Oréal Luxury Products: 
“When the teams came to me to present this project, I got on board right away. That’s because it perfectly matches the company’s values in at least two ways. First off, it meets the group’s goal to lead a large environmental project and secondly it’s a great, rather paradoxical venture: we can go so far as to say the electric project is made with the Diesel brand, “Fuel for Life”.

Alexandre Bianco, Head of Perfumes Group – L’Oréal Luxury Products, France: 
“This is the possibility to continue in the brand’s DNA, which strives to be an alternative to traditional Luxury brands and must find different means of communication. With this, the opportunity fell into our lap: refurbish an entire truck that would go back and forth through Paris, providing us a ultra-effective means of communication via our association with a major logistical and ecological project.”

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