L’Oréal: Official Partner Of The Cannes International Film Festival

For the second consecutive year, the L'Oréal Group is the Official Partner of the International Film Festival, to be held in Cannes, France from 12-23 May 1999.

World leader in beauty, L'Oréal thus confirms its presence at the world's most important cinema event, bringing together the most celebrated artists in film today.

In homage to the aesthetic and cultural values of the different continents, L'Oréal Paris, leading brand of the L'Oréal Group throughout the world, has chosen its ambassadresses from the world over. Among them, stars of the big screen: Andie MacDowell, Gong Li, Milla Jovovich, Jennifer Lopez, Jennifer Aniston, as well as Laetitia Casta, Heather Locklear, Claudia Schiffer, Dayle Haddon, Vanessa Williams, Diane Hayden…

This year, the International Film Festival has proposed that L'Oréal sponsor, in addition to the Opening and Closing Ceremonies, the three Tributes to be rendered to leading personalities of the film world.

L'Oréal thus reinforces its commitment as one of the major partners of the world's leading film festival.

Founded in 1907 by French chemist Eugène Schueller, the L'Oréal Group is the world's undisputed leader in the cosmetics market. Present in 150 countries through 400 subsidiaries and approximately 100 distributing agents, the Group, presided by Lindsay Owen-Jones, achieved sales in 1998 of FF 75.4 billion (Euros 11.4 billion), of which more than 80% was outside of France. The Group counts more than 50,000 staff throughout the world. Always at the heart of L'Oreal's strategy, Research in cosmetics and dermatology involves more than 2,200 staff, with a budget of almost FF 2 billion.